Brand Deep Dives Karly Alane Brand Deep Dives Karly Alane

Brand Deep Dives

The landing page for all the Brand Deep Dives I do in 2024! Shop the approved products & see why other products weren’t approved.

This is the landing page for all the weekly brand Deep Dives I do on my socials!

What is a Deep Dive?! Every Thursday I dive into all the ingredients of a specific brand and let you know if there are any harmful toxins (endocrine disrupters or probable carcinogens) you should avoid. I let you know if the product is approved by me or something I would avoid.

Just because a brand has one clean product doesn’t mean all the products are clean (and vice versa) so I like to talk about each product individually.

On this page you will find: All the Deep Dives I have done in 2024, the links to shop all the approved products & the ingredients to avoid in each product.

Tap on the brand to jump right to it or keep scrolling to see all of the Brand Deep Dives

Rose Inc. | Tula Skincare | Beekman 1802 | Typology | Rhode Skin | Nu Skin | Good Molecules | Indie Lee | Ogee | Westman Atelier | La Roche Posay | Beauty of Joseon | KORA Organics | By Rosie Jane | Skin1004 | Skinbetter Science | Juice Beauty | CoverGirl | Cerave | Vanicream | Cetaphil | Bubble Skincare | Dae Hair | Pretty Smart

Rose Inc

Approved Products:

1: Tinted Eyebrow Growth Gel 2: Clear Eyebrow Growth Gel 3: Satin & Shimmer Powder Eyeshadow 4: Hydrating Cream Highlighter 5: Dewy Hydrating Concealer 6: Hydrating Non-Comedogenic Foundation 7: Skin Tint Serum Foundation 8: Cream Bronzer

Not-Approved Products | Ingredients to Avoid:

Cheek and Lip Color | lake dyes

Matte Lip Color | lake dyes, fragrance

Hydrating Lip Balm | flavor/aroma

Lift Serum Mascara | phenoxyethanol (could be ok if derived from green tea)

Tula Skincare

Approved Products:

Triple Vitamin C Serum

Not Approved Products | Ingredients to Avoid:

Purifying Face Cleanser | Fragrance, Laureth, PEG’s, Phenoxyethanol, Polysorbate

Gentle Sensitive Skin Cleansing Milk | Phenoxyethanol

Ance Foaming Cleanser | Phenoxyethanol, Chlorphenesin

Hydrating Day & Night Cream | Fragrance, PEG, Phenoxyethanol

Ultra Hydrating Day & Night Cream | Disodium EDTA, Fragrance, PEG’s, Phenoxyethanol

Body Moisturizer | PEG’s

Cooling & Brightening Eye Balm | Phenoxyethanol, Dyes

Glow & Get It | Phenoxyethanol, Dyes

Protect & Glow Daily Sunscreen | Homosalate, Phenoxyethanol

Blurring & Moisturizing Primer | PEG’s, Phenoxyethanol

Beekman 1802

Typology

Approved Products:

Shop all Typology products HERE! (I am working on getting a discount code for all of you - will update here and on my socials when I/If I get it)

There was only 1 products that is not approved.

Not Approved Products | Ingredients to Avoid:

Loose Setting Powder | LAKE dye

Rhode Skin

Approved Products:

1: Peptide Glazing Fluid | 2: Pineapple Refresh Face Wash | 3: Unscented Peptide Lip Treatment (unscented is the only fully non-tox Rhode lip treatment option)

Not Approved Products | Ingredients to Avoid:

Glazing Milk | Chlorphenesin, PEG, Phenoxyethanol

Peptide Lip Treatment (scented options) | Fragrance

Tinted Peptide Lip Treatment | Fragrance

Barrier Restore Cream | Phenoxyethanol & Polysorbate

Nu Skin:

Approved Products:

I looked through majority of the Nu Skin products and didn’t find any that are non-toxic, approved by me.

Not Approved Products | Ingredients to Avoid:

These are just a few examples of the toxins I found in the Nu Skin products. Majority of their products contain 1 or more of these toxins.

Complexion Protection Light Gel | Chlorphenesin

ageLOC Dermatic Effects Body Contouring Lotion | Ceteth, Chlorphenesin, Disodium EDTA, Fragrance, PEGS, Phenoxyethanol, Polysorbate

Sunlight Insta Glow Tanning Gel | Phenoxyethanol, PEG, Polysorbate

ageLOC Radiant Day SPF 22 | Chlorphenesin, Disodium EDTA, Honosalate, PEG, Fragrance, Phenoxyethanol, Polysorbate

Renu Hair Mask | Fragrance, Lauren, Pareth, Polyquaterium, Polysorbate 

ageLOC Power Mask | Fragrance, Disodium EDTA, PEG

ageLOC Lumispa IdealEyes | Chlorphenesin, PEG, Polysorbate

ageLOC Gentle Cleanse and Tone | Disodium EDTA, Laureth, Flagrante, Polysorbate

Nutricentials Pillow Glow | Fragrance, Phenoxyethanol

Good Molecules:

Approved Products:

1: Discoloration Correcting Serum 2: Niacinamide Brightening Toner 3: Yerba Mate Wake Up Eye Gel 4: Hyaluronic Acid Serum 5: Niacinamide Serum 6: Overnight Exfoliating Treatment 7: Daily Brightening Serum 8: Pineapple Exfoliating Powder 9: Discoloration Correcting Body Treatment

Not Approved Products | Ingredients to Avoid:

Hydrogel Eye Patches | Phenoxyethanol

BHA Clarify Gel Cream | Phenoxyethanol

Indie Lee:

Approved Products:

1: Cleansing Balm 2: Soothing Cleanser 3: AHA Exfoliating Toner 4: Citrus & Coconut Body Scrub 5: CoQ-10 Toner 6: Gentle Daily Peel 7: Stem Cell Serum 8: Restorative Eye Cream 9: Daily Vitamin Infusion 10: Retinol Alternative Cream 11: Brightening Cream 12: Hydrastick - Color Correcting & Highlighter Stick 13: Banish Stick 14: Clearing Mask 15: Color Balancer

Not Approved Products | Ingredients to Avoid:

Brightening Cleanser | Natural Fragrance*

*I have reached out to Indie Lee to see if they can give us a full list of ingredients used in their fragrance and haven’t heard back yet. I will update as needed.


Ogee:

Exciting news…ALL of the Ogee makeup and skincare products are approved by me! I personally love the Sculpted Face Stick in the shade Amber. But now that I know they are all non-toxic products I will be trying more!

I am working on getting a discount code for the Ogee products but in the meantime you can shop all the products HERE.


Westman Atelier:

Approved Products:

1: Lit Up Highlight Stick 2: Vital Skincare Complexion Drops Dewy Skin Tint 3: Vital Skin Full Coverage Foundation and Concealer Stick 4: Vital Pressed Skincare Blurring Talc-Free Setting Powder 5: Eye Want You Lengthening + Volumizing Clean Mascara 6: Eye Love You Clean Kôhl Eyeliner Pencil 7: Bonne Brow Defining Brow Pencil 8: Eye Pods Cream Eyeshadows

Not Approved Products | Ingredients to Avoid:

Face Trace Contour Stick | Lake Dyes

Baby Cheeks Blush Stick | Lake Dyes

Liquid Super Loader Sheer Illuminator | Fragrance

Super Loaded Tinted Highlight | Aroma

Beayty /butter Powder Bronzer | Talc

Lip Suede Matte Lipstick | Lake Dyes

Squeaky Clean Liquid Lip Balm | Fragrance

Lip Palette | Lake Dyes

Skin Activator Serum | Phenoxyethanol

La Roche Posay:

Approved Products:

1: Toleriane Double Repair Face Moisturizer 2: Matte Face Moisturizer 3: La Roche-Posay Thermal Spring Water

Not Approved Products | Ingredients to Avoid:

TOLERIANE HYDRATING GENTLE FACIAL CLEANSER | Disodium EDTA, Polysorbate

TOLERIANE PURIFYING FOAMING FACIAL WASH | PEG, Disodium EDTA

LIPIKAR WASH AP+ MOISTURIZING BODY & FACE WASH | Disodium EDTA, PEG, Polysorbate, Sodium Laureth Sulfate

TOLERIANE DOUBLE REPAIR FACIAL MOISTURIZER WITH SPF |

SUBSTIANE RICHE ANTI-AGING CREAM | Phenoxyethanol, Polysorbate, Fragrance, Disodium EDTA, PEGs

REDERMIC R RETINOL CREAM | Fragrance, Phenoxyethanol, Polysorbate

HYALU B5 PURE HYALURONIC ACID SERUM | Disodium EDTA, Fragrance, PEG, Phenoxyethanol

10% PURE VITAMIN C SERUM | PEG, Laureth-7, Fragrance, BHT

RETINOL B3 PURE RETINOL SERUM | Fragrance, Phenoxyethanol 

ANTHELIOS MINERAL TINTED SUNSCREEN FOR FACE SPF 50 | Talc, Phenoxyethanol, PEG

EFFACLAR DUO ACNE SPOT TREATMENT | Disodium EDTA

Beauty of Joseon:

Approved Products:

1: Beauty of Joseon Low pH Rice Face and Body Cleansing Bar 2: Beauty of Joseon Red Bean Refreshing Pore Mask 3: Beauty of Joseon Glow Serum 4: Light on Serum Vitamin C

Not Approved Products | Ingredients to Avoid:

Relief Sun Rice + Probiotics SPF 50+ | Methylene bis-benzotriazolyl tetrementhylbutylphenol

Sunscreen Stick | Methylene bis-benzotriazolyl tetrementhylbutylphenol

Green Plum Refreshing Cleanser | Disodium EDTA

Ginseng Cleansing Oil | Sorbeth-20

Radiance Cleansing Balm | PEG

Green Plum Refreshing Toner AHA + BHA | Pareth-12

Apricot Blossom Peeling Gel | Disodium EDTA

Ginseng Essence Water | Disodium EDTA

Revive Eye Serum | Disodium EDTA

Glow Deep Serum | Disodium EDTA

Revive Serum: Ginseng + Snail Mucin | Disodium EDTA

Calming Serum: Green Tea + Panthenol | Polyquaternium

Dynasty Cream | Disodium EDTA

Red Bean Water Gel | Disodium EDTA & Polyquaternium

Centella Asiatica Calming Mask | Discodium EDTA


KORA Organics:

Good news besties! All of the KORA Organics products are non-toxic and approved by me. Shop them below.

By Rosie Jane:

Approved Products:

All of the scents of these products are approved!

1: Perfume Spray 2: Perfume Travel Spray 3: Deodorant Spray 4: Everyday Body Oil 5: Body Wash 6: Body Milk


SKIN1004:

Approved Products:

1: Hyalu-Cica Cloudy Mist 2: Hyalu-Cica Brightening Toner 3: Centella Ampoule 4: Hyalu-Cica Blue Serum 5: Tone Brightening Capsule Ampoule 6: Probio-Cica Bakuchiol Eye Cream 7: Probio-Cica Enrich Cream

Not Approved Products | Ingredients to Avoid:

Centella Light Cleansing Oil | Sorbeth-30

Centella Ampoule Foam | Disodium EDTA, Polyquaternium

Cleansing Gel Foam | Disdium EDTA

Centella Toning Toner | Disodium EDTA

Tea-Trica Purifying Toner | Disodium EDTA

Poremizing Clear Toner | Disodium EDTA

Centella Soothing Cream | Pareth, Disodium EDTA

Hyalu-Cica Moisture Cream | Disodium EDTA

Tea-Trica Spot Cream | Disodium EDTA, Glycereth

Hyalu-Cica Water-Fit Sun Serum SPF 50 | Diethylamino Hydroxybenzoyl Hexyl Benzoate (UV filter not approved for sunscreens in US)

Centella Air-Fit Suncream Plus SPF50+ | Cyclopentasiloxane, PEG

Centella Watergel Sheet Ampule Mask | Disodium EDTA, Glycereth-26

Skinbetter Science:

Approved Products:

Sorry besties but there is not one product from Skinbetter Science that is non-toxic. They don’t claim to be clean so I kind of figured it wouldn’t be the best ingredients but after looking at the products I would personally avoid all of them.

Not Approved Products | Ingredients to Avoid:

Detoxifying Scrub Mask - Phenoxyethanol, Disodium EDTA

Oxygen Infusion Wash - Cocmidpropyl Betaine, Phenoxyethanol

Alto Advanced Defense and Repair Serum - Ceteth, Phenoxyethanol, Steareth-2

Mistro Active Balance Serum - Phenoxyethanol 

Alto Defense Serum - Ceteth-20, Disodium EDTA, Phenoxyethanol, Steareth

AlphaRet Clearing Serum - Disodium EDTA, PEG, Phenoxyethanol, Steareth-2

Even Tone Correcting Serum - Phenoxyethanol 

SunBetter TONE SMART SPF 75 Sunscreen Lotion - Phenoxyethanol

SunBetter SHEER SPF 70 Sunscreen Lotion - Phenoxyethanol 

SunBetter SHEER SPF 56 Sunscreen Compact - Laureth

AlphaRet Overnight Cream - Cyclopentasiloxane Disodium EDTA, PEG, Phenoxyethanol, Polysorbate, Steareth-2

Juice Beauty:

CoverGirl Clean Line:

Approved Products:

1: Simply Ageless Skin Perfector Essence Foundation 2: Clean Fresh Radiant Loose Powder Bronzer 3: Clean Fresh Pressed Powder 4: Clean Fresh Brow Nano Eyebrow Pencil

Not Approved Products | Ingredients to Avoid:

Clean Invisible Loose Powder | Fragrance/Parfum

Clean Fresh Yummy Lip Gloss | Fragrance & LAKE Dyes

Clean Fresh Tinted Lip Balm | LAKE Dyes

Clean Fresh Lip Stylo | BHT, LAKE Dyes

Perfect Point Plus Eye Pencil | PEG, Paraffin, LAKE Dyes

Clean Fresh Creamy Eyeshadow Stick | LAKE Dyes

Clean Fresh Hydrating Concealer | Cyclopentasiloxane

Clean Fresh Clean Color Eyeshadow | LAKE Dyes

Lash Blast Clean Volume Mascara | Trisodium EDTA, Phenoxyethanol

Lash Blast Cleantopia Mascara | Paraffin, Polysorbate

Clean Fresh All Over Dewy Tint | LAKE Dyes, PEGs

Clean Fresh Skincare Priming Glow Mist | Fragrance, Polysorbate

Cerave:

Sorry besties but NONE of the Cerave products are approved by me. In fact, they use parabens in some of their products which is the worst of the worsts. It’s frustrating when a well-known brand uses a KNOWN toxin in our proudcts. BYE Cerave….won’t miss you.

Not Approved Products | Ingredients to Avoid:

Hydrating Foaming Oil Cleanser | PEGS & Polysorbate

Foaming Facial Cleanser | Disodium EDTA, Methylparaben, PEG, Propylparaben, Sodium Lauroyl Sacosinate

Hydrating Facial Cleanser | Disodium EDTA, PEG, Phenoxyethanol, Polysorbate

Renewing SA Cleanser | Disodium EDTA, PEG, Phenoxyethanol, SLS,

Acne Foaming Cream Cleanser | Phenoxyethanol, Disodium EDTA

Acne Control Gel | Chlorphenesin, disodium EDTA

Resurfacing Retinol Serum | Phenoxyethanol, Polysorbate

Skin Renewing Vitamin C Serum | Disodium EDTA, phenoxyethanol

Hydrating Hyaluronic Acid Serum | Disdium EDTA, Phenoxyethanol

Skin Renewing Gel Oil | Ceteareth-25, Chlorphenesin, Phenoxyethanol

Hydrating Sheer Sunscreen Broad Spectrum SPF 30 for Face and Body | Octisalate, Octocrylene and Homoalate

ALL the sunscreens are a no because of these ingredients ^

Skin Renewing Eye Cream | Petrolatum, phenoxyethanol, polysorbate

Eye Repair Cream | Lareth-4, PEG, phenoxyethanol, Tetrasodium EDTA

Oil Control Moisturizing Gel-Cream | Phenoxyethanol

Ultra-Light Gel Moisturizer | Chlorphenesin, Phenoxyethanol

PM Facial Lotion | Ceteareth-20, Disodium EDTA, Phenoxyethanol

Moisturizing Cream | Ceteareth, disodium EDTA, petrolatum, phenoxyethanol

Daily Moisturizing Lotion | Ceteareth-20, Methlyparaben, polysorbate, propylparaben

Skin Renewing Night Cream | Cyclopentasiloxane, Laureth-9, phenoxethanol

Vanicream:

Approved Products:

1: Deodorant 2: Moisturizing Oinment 3: Daily Facial Moisturizer 4: Foaming Baby Wash 5: Vitamin C Serum 6: Broad Spectrum SPF 50+

Not Approved Products | Ingredients to Avoid:

Cleansing Bar | Ceteareth-20, PEG-20, Petrolatum, Sodium Laurel Sarcosinate

Gentle Body Wash | Disodium EDTA

Moisturizing Cream | BHT, Ceteareth-20, PEG-30, Petrolatum 

Liquid Cleanser | PEG, Sodium Laurel Sarcosinate, Disodium EDTA

Anti-perspirant Deodorant | Aluminum Zirconium, Cyclopentasiloxane

Gentle Facial Cleanser | Disodium EDTA

Facial Moisturizer Broad Spectrum SPF 30 | PEG

HC 1% Hydrocortisone Anti-Itch Cream | Ceteareth-20, PEG-30, Petrolatum 

Shampoo | Disodium EDTA

Conditioner | Ceteareth-20

Moisturizing Cream for Baby | Ceteareth-20

Cetaphil:

Approved Products:

1: Gentle Skin Cleanser 2: Ceramide Serum

Not Approved Products | Ingredients to Avoid:

Daily Facial Cleanser | Cocamidopropyl Betaine, Fragrance

Hydrating Foaming Cream Cleanser | Sodium Lauroyl Sarcosinate 

Complexion Clearing Acne Cleanser | Disodium EDTA, Laureth-2, PEG

Gentle Foaming Cleanser | Cocamidopropyl Betaine, Phenoxyethanol, Polyquaternium-10, Polysorbate

Ultra Gentle Body Wash Fragrance Free | Lauren-4, Phenoxyethanol, Polyquaternium, Sodium Lauren Sulfate

Moisturizing Relief Body Wash | Cocamidpropyl Betaine, Phenoxyethnol, Disodium EDTA

Restoraderm Soothing Wash | Disodium EDTA

Deep Cleansing Bar | PEG-20

Moisturizing Cream | Disodium EDTA, PEG-30, Petrolatum, Phenoxyethanol

Moisturizing Lotion | Ceteareth-20

Daily Facial moisturizer SPF 35 | Avobenzone, Homosalate, Octisalate, Octocrylene

Deep Hydration Healthy Glow Daily Cream | Phenoxyethanol

Daily Oil Free Hydrating Lotion | PEG-100, Phenoyethanol

Vitamin C Serum | Phenoxyethanol 

Healthy Renewing Eye Gel Serum | Polysorbate 

Sheer Mineral Sunscreen Face Liquid Broad Spectrum SPF 50 | PEG-10, PEG-8, Phenoxyethanol 

Sheer Mineral Sunscreen Broad Spectrum SPF 30 | PEG-10, Phenoxyethanol, Polysorbate

Sheer Mineral Sunscreen Stick SPF 50 | BHT, Paraffin

Baby Wash & Shampoo | Sodium Lauren Sulfate, Cocamidpropyl Betaine, Fragrance, Laureth-4, PEG, Polyquaternium-10

Baby Soothe & Protect Cream | Phenoxyethanol 

Baby Ultra Soothing Lotion | Ceteareth-20, Phenoxyethanol 

Bubble Skincare:

Approved Products:

1: Float On Soothing Facial Oil 2: Bounce Back Balancing Toner Mist 3: Moon Walk Gentle Exfoliating Serum 4: Deep Dive AHA Exfoliating Mask

Not Approved Products | Ingredients to Avoid:

Fresh Start Gel Cleanser | Phenoxyethanol, Steareth-20

Water Slide Hydration Boosting Serum Hyaluronic Acid + Peptides | Phenoxyethanol 

Fade Away 5% Benzol Peroxide Acne Spot Treatment | Laureth 

Super Clear Acne Treating Serum | Phenoxyethanol

Morning Rays Brightening Eye Cream | Phenoxyethanol 

Knock Out 1.8% Salicylic Acid Acne Spot Treatment | Phenoxyethanol 

Come Clean Detox Clay Mask | Phenoxyethanol 

Over Night Hydrating Sleep Mask | Phenoxyethanol 

Plus One Tinted Daily Mineral Sunscreen SPF 40 | Phenoxyethanol 

Day Dream Vitamin C + Niacinamide Tone & Texture Serum | Phenoxyethanol 

Level Up Balancing Moisturizer | Phenoxyethanol 

Solar Mate Daily Mineral SPF 40 | Phenoxyethanol 

Cloud Surf Water Cream Moisturizer | Phenoxyethanol 

Slam Dunk Hydrating Moisturizer | Phenoxyethanol 

Dae Hair:

Approved Products:

Unfortunately there are not any products from Dae that are approved.

Not Approved Products | Ingredients to Avoid:

Signature Shampoo | Fragrance, Phenoxyethanol, Polyquaternium-7, Trideceth

Signature Conditioner | Chlorphenesin, Fragrance, Phenoxyethanol, Trideceth

Violet Hour Purple Shampoo | Chlorphenesin, Fragrance/Parfum, Phenoxyethanol, Polyquaternium-7, Trideceth

Monsoon Moisture Milk Shampoo | Chlorphenesin, Fragrance, Lauren, Phenoxyethanol, Polyquaternium

Stargloss Shine Treatment | Fragrance, Phenoxyethanol

Monsoon Moisture Mask | Ceteareth-20, Chlorphenesin, Fragrance, Pareto-7, Phenoxyethanol, Trideceth

Prickly Pear Hair Oil | Fragrance

Mirage Mist Leave-In Conditioner | Fragrance, Phenoxyethanol

Cactus 3-In-1 Styling Cream + Taming Wand | Ceteareth, Fragrance, Phenoxyethanol, Polysorbate

Fairy Duster Dry Shampoo | Fragrance

Cactus 3-In-1 Styling Cream | Ceteareth, Fragrance, Phenoxyethanol, Polyquaternium

Hibiscus Wave Spray | Fragrance, Phenoxyethanol, Polysorbate

Pretty Smart:

Approved Products:

1: Conceal and Appeal Concealer 2: Instant Chemistry Medium Coverage Foundation 3: Photo Blur Perfect Finish 4: Oh So Pretty Liquid Highlighter Wand 5: Sparkling Aurora Pressed Highlighter 6: Talc Free Powder Bronzer 7: Eyeshadow Palette 8: Pretty Smart Drama Black Mascara 9: Matte Liquid Eyeliner

Not Approved Products | Ingredients to Avoid:

Tipsy Owl Illuminating Face Drops | Disodium EDTA & Polysorbate

All-In-One Face Palette | Talc & lake dyes

Diffusing face primer | Fragrance, PEG, & lake dye

Over/Under Priming & Setting Spray | Fragrance

Radiant Face Primer | Disodium EDTA

I’m Dreaming Liquid Blush | Lake dyes

Extra Pretty Pressed Blush | Lake dyes

Liquid Lip and Cheek Stain | Lake dyes

Cut and Contour Liquid Bronzer | PEG

You’ve Got Brow Gel | PEG & Polysorbate

Falsies Mascara | Laureth-50

Eyeshadow Primer Elixir | PEG

Waterproof Mascara | Polyquaternium

Lip Plumper | Lake dyes

Liquid Fuel Lip Oil | Lake dyes

Brilliant Lip Gloss | lake dyes

Matte Liquid Lipstick | lake dyes


I will be adding all future Deep Dives to this page - save it for future reference. Be on the look out for my weekly Deep Dives on my Instagram or Tiktok!


Free resource: I have a list of Ingredients to Avoid that is free for you, download it here to make shopping and reading ingredients labels easier!

If you’re ever looking for non-toxic reccomendations in any area of your life check on my Amazon Storefront or My Non-Tox Shop

Email me here with any questions/comments you may have!

xoxo, Karly Alane

Read More